It’s the mix of marketing that tends to generate the greatest marketing power. . . . → Read More: Mixing Marketing Media and Local Store Marketing
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Instead of taking such a short term approach, try a longer term approach that keeps track of unsold prospects and seeks to build relationships with those prospects over time. . . . → Read More: Staying In Touch The “properties” of direct mail refer to its physical characteristics such as the kind of envelope used and the collateral inside it. . . . → Read More: A Few Direct Mail Basics |
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