It’s the mix of marketing that tends to generate the greatest marketing power. . . . → Read More: Mixing Marketing Media and Local Store Marketing
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A minimum qualification standard is simply a definition or description of the minimum quality prospect you are willing to work with and yet still make a reasonable profit. . . . → Read More: Who Qualifies to Be On Your Prospecting List? Once your website is in place – and it sufficiently and professionally tells your story, you’ll need to draw folks to the site. There are many ways to do so, one very important way is using email. The more you can segment a list by subject and familiarity, the better your focus will be as you work through the list. The better your focus, the better your results will tend to be. . . . → Read More: Why Sort a Prospecting List? Pre-written messages, within a well concieved overall plan of marketing, assure that you will more effectively get your message out. . . . → Read More: Prewritten Prospecting Messages Consider these four elements of an effective marketing message: Voice, View, Purpose and Target. These elements apply to a wide array of marketing materials from websites to direct mail and from emails to online surveys. Depending on how you approach each element, you can either move forward with your marketing or get stuck! . . . → Read More: Four Elements of An Effective Marketing Message To a large degree, pre-produced letters have lost their stigma today. A well focused and timely response that provides accurate and desired information is appreciated, rather than disdained. . . . → Read More: Three Reasons to Pre-Produce Prospecting Letters It’s notable from the very first step that this approach is not “relationship based.” The prospect list created as a result of this process is a top-down catalog of your market as a whole (or, a segment of it). . . . → Read More: Formulating a Buyer Description and Creating a Prospect List The “properties” of direct mail refer to its physical characteristics such as the kind of envelope used and the collateral inside it. . . . → Read More: A Few Direct Mail Basics When you consider the subject of prospecting, it is also important to remember that prospects exist in varying states of interest. Therefore, you must communicate with a sufficiently large enough group of general prospects in order to find a sufficiently large enough group of currently interested prospects. . . . → Read More: Cracking the Code of Sales Prospecting |
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