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Who Qualifies to Be On Your Prospecting List?

A minimum qualification standard is simply a definition or description of the minimum quality prospect you are willing to work with and yet still make a reasonable profit. . . . → Read More: Who Qualifies to Be On Your Prospecting List?

Formulating a Buyer Description and Creating a Prospect List

It’s notable from the very first step that this approach is not “relationship based.” The prospect list created as a result of this process is a top-down catalog of your market as a whole (or, a segment of it). . . . → Read More: Formulating a Buyer Description and Creating a Prospect List