Pre-written messages, within a well concieved overall plan of marketing, assure that you will more effectively get your message out. . . . → Read More: Prewritten Prospecting Messages
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Consider these four elements of an effective marketing message: Voice, View, Purpose and Target. These elements apply to a wide array of marketing materials from websites to direct mail and from emails to online surveys. Depending on how you approach each element, you can either move forward with your marketing or get stuck! . . . → Read More: Four Elements of An Effective Marketing Message To a large degree, pre-produced letters have lost their stigma today. A well focused and timely response that provides accurate and desired information is appreciated, rather than disdained. . . . → Read More: Three Reasons to Pre-Produce Prospecting Letters The “properties” of direct mail refer to its physical characteristics such as the kind of envelope used and the collateral inside it. . . . → Read More: A Few Direct Mail Basics |
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