Best practices for email marketing falls into two categories. The first category is regulatory compliance with email marketing law, and the second is industry standards for regulatory compliance as well as for professionalism and practices that will increase the effectiveness of your marketing. . . . → Read More: Email Best Practices
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Email Service Providers or “ESP’s” are third party companies that manage and send email for their customers. A quality ESP can be a great asset. They maintain email systems and databases and try to stay current on the best practices for successful email delivery. Further, their services are usually quite reasonable in terms of expense, and they can provide you with a wealth of information – so you won’t have to re-invent the wheel. . . . → Read More: Email Service Providers Email can feel extremely personal. It’s not just that you can merge data fields with email so easily with, Dear “first name,” etc. But, email can have an incredibly personal voice. There are a handful of folks I “know” in business whom I have never met, but it’s like we talk all the time. These folks have my permission to send me timely, pertinent information that I am interested in on a regular basis. They call me by my first name, and they communicate with me through my email box. |
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