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Four Elements of An Effective Marketing Message

Consider these four elements of an effective marketing message: Voice, View, Purpose and Target. These elements apply to a wide array of marketing materials from websites to direct mail and from emails to online surveys. Depending on how you approach each element, you can either move forward with your marketing or get stuck!

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A Few Direct Mail Basics

The “properties” of direct mail refer to its physical characteristics such as the kind of envelope used and the collateral inside it. . . . → Read More: A Few Direct Mail Basics