Email Marketing – Don’t Miss Out!

Just this week I was talking to a person in my regular business who told me he had accumulated a list of over 4,000 customers and contacts over his career in the jewelry business. He needed some information from me, and I asked if it would be ok to email him that information. He said he didn’t use email. While I didn’t immediately fall out of my chair, I almost did! Here was a guy who knew about the value of collecting a lifetime list of contacts, but wasn’t aware of how email could make a difference in his world. Every time he wants to communicate with his customers, he’s sending them regular mail.

As gently as possible I tried to introduce him to the possibility of looking into email marketing. I gave him a few quick reasons why, and I recommended that, at the very least, he go and get the book, E-Mail Marketing For Dummies, by John Arnold. As you may have heard me say before, the quality of Dummies books I’ve read recently has been top notch. This book is no exception. However he proceeds, he’ll really miss out if he overlooks what email marketing could be doing for his business.

Creating a Personal Connection with Email

It was interesting that this man’s fundamental objection to email marketing was based on a preconception that email was not personal enough. Perhaps if he had an email account, he would see the fallacy in this perspective. Email can feel extremely personal. It’s not just that you can merge data fields so easily with, Dear “first name,” etc. But, email can have an incredibly personal voice. There are a handful of folks I “know” in business whom I have never met, but it’s like we talk all the time. These folks have my permission to send me timely, pertinent information that I am interested in on a regular basis. They call me by my first name, and they communicate with me through my email box.

If you write email in a casual, first person manner, it can feel very personal. When I write a post like this, I am thinking you are sitting right across my desk from me, and we are carrying on a conversation. My hope is to help you know what I know. I have decades of experience in my areas of expertise and my goal is transfer some of that knowledge to you. Email provides me the opportunity to have a conversation with you that will bring you value. Through email we can more easily get to know each other and move our relationship forward. Ultimately, this leads to a better relationship between us and lays a foundation that leads to future business.

I use two different email service providers in my businesses currently. If you’d like to learn more, click on the links below:

For my “brick and mortar” business, I use Constant Contact.

[Sponsored Link - Email Marketing and Online Surveys by Constant Contact make it easy to connect with your customers. Try it FREE for 60-Days. ]

For my internet business, I use GetResponse.

[Sponsored Link - For more information on Get Response - click here! ]