Creating a Website That Works

I cannot begin to tell you what a struggle it was to finally settle on a suitable approach to a website. If you are struggling with how best to approach your web presence, I can save you a mountain of time in just a short paragraph or two on the subject.
First, it is important to know that websites must possess two vital characteristics:

  1. A website needs to be “index-able” by the major Internet search engines. This means that when someone types into a search engine either; your name, a partial site name, or keywords on the subject matter pertaining to your site; the search engine will be able to find you.
  2. Second, a website must be easily “malleable.” This means it must be easy for you to manage and change the site’s content. A good website must be tended to regularly in order to stay current and grow. It can’t be like a coat in a closet – where you have a web developer create five pages for you – and then it just gets “hanged” out there on the web. Instead, your website must be something you can work with and build from day to day and week to week.

I spent thousands of dollars on the subject and far too much time reading and learning about the elements of websites before settling on an approach that works. I even took on the task of learning web design (I read through several web design software books – one of them over a thousand pages). I didn’t do this because I was being cheap or controlling, I did it because I wanted to be able to personally build the best site I could. After learning about a variety of approaches, the answer finally materialized: Create a blog site.

Creating a Website from a Blog

The word “blog” if you didn’t know it, is short for the words “web log.” Blogs from the major blog originators like Blogspot or Wordpress meet both of the requirements outlined above. You can have one up and running in about ten minutes, they are very inexpensive (if not free at first), they can be “themed” to look just like a regular website, they are easily indexed by search engines (in fact, some feel that search engines prefer blogs in some cases), and they are extremely easy to manipulate in terms of content.

Search through blogs on various subjects and you’ll see that others have discovered this approach, too. Many blog sites are very well established and include excellent and varied content. Check it out! If you have been struggling with your web approach, a properly themed blog may be just the answer you are looking for. If you didn’t realize it already, you are looking at such a site right now!

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