Category Archives: Internet Based Prospecting

Email can feel extremely personal. It’s not just that you can merge data fields with email so easily with, Dear "first name,” etc. But, email can have an incredibly personal voice. There are a handful of folks I “know” in business whom I have never met, but it’s like we talk all the time. These folks have my permission to send me timely, pertinent information that I am interested in on a regular basis. They call me by my first name, and they communicate with me through my email box.