The key to success in email marketing is to grow a list of people who have given you clear permission to send them email, and who are thirsty for the content you provide. You want folks to recognize you when they see your name in the “from” field of their email box, and you want them to be eager to open and read your email. . . . → Read More: Permission Only Email
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Best practices for email marketing falls into two categories. The first category is regulatory compliance with email marketing law, and the second is industry standards for regulatory compliance as well as for professionalism and practices that will increase the effectiveness of your marketing. . . . → Read More: Email Best Practices This is one way a survey can not only help you preserve current sales, but also help you to make new sales. Again, because Constant Contact lets me know who is responding, we can get back to this customer with more information about the product or service in question. . . . → Read More: Surveys and Email Marketing Email Service Providers or “ESP’s” are third party companies that manage and send email for their customers. A quality ESP can be a great asset. They maintain email systems and databases and try to stay current on the best practices for successful email delivery. Further, their services are usually quite reasonable in terms of expense, and they can provide you with a wealth of information – so you won’t have to re-invent the wheel. . . . → Read More: Email Service Providers Email can feel extremely personal. It’s not just that you can merge data fields with email so easily with, Dear “first name,” etc. But, email can have an incredibly personal voice. There are a handful of folks I “know” in business whom I have never met, but it’s like we talk all the time. These folks have my permission to send me timely, pertinent information that I am interested in on a regular basis. They call me by my first name, and they communicate with me through my email box. Ok, this is kind of an advanced post so I’m not going to go back and review all the foundation elements of how I prospect. If this is all new to you, at the very least, sign up for and download the free email course at prospectfactory.com to get some idea of the basics. Remember that interaction with prospects, collecting pertinent information and systematic outreach are critical parts of any prospecting system. As far as email marketing goes, there are five main elements I would like to talk about here . . . → Read More: Five Main Elements of Email Marketing Once your website is in place – and it sufficiently and professionally tells your story, you’ll need to draw folks to the site. There are many ways to do so, one very important way is using email. Pre-written messages, within a well concieved overall plan of marketing, assure that you will more effectively get your message out. . . . → Read More: Prewritten Prospecting Messages I formed my list by identifying one critical item first, and that item was, “making calls.” I knew I needed to make a certain number of calls every week to find enough new prospects to sustain and grow my business. . . . → Read More: A Half Dozen Things Make All the Difference |
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