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A Half Dozen Things Make All the Difference

I formed my list by identifying one critical item first, and that item was, “making calls.” I knew I needed to make a certain number of calls every week to find enough new prospects to sustain and grow my business. . . . → Read More: A Half Dozen Things Make All the Difference

Mixing Marketing Media and Local Store Marketing

It’s the mix of marketing that tends to generate the greatest marketing power. . . . → Read More: Mixing Marketing Media and Local Store Marketing

Create a Process for Prospecting

When I first started identifying the steps I was going through in order to prospect, my prospecting “system” came to life. . . . → Read More: Create a Process for Prospecting

Creating a Website That Works

Many blog websites are very well established and include excellent and varied content. Many are substituting blog sites for static websites. . . . → Read More: Creating a Website That Works

Pick and Choose Your Way to Sales Prospecting Success

In general, he or she who develops the best contacts over time, will have the most success. . . . → Read More: Pick and Choose Your Way to Sales Prospecting Success

Who Qualifies to Be On Your Prospecting List?

A minimum qualification standard is simply a definition or description of the minimum quality prospect you are willing to work with and yet still make a reasonable profit. . . . → Read More: Who Qualifies to Be On Your Prospecting List?

Why Sort a Prospecting List?

The more you can segment a list by subject and familiarity, the better your focus will be as you work through the list. The better your focus, the better your results will tend to be. . . . → Read More: Why Sort a Prospecting List?

Backing Up Your Database

My prospecting databases are extremely valuable to me and my company. If I were to lose them due to a hard drive crash, a fire or other disaster, it would represent the loss of countless hours of work over decades of time. Therefore, saying that backing up my data is important, is an understatement.
. . . → Read More: Backing Up Your Database

Prewritten Prospecting Messages

Pre-written messages, within a well concieved overall plan of marketing, assure that you will more effectively get your message out. . . . → Read More: Prewritten Prospecting Messages

Four Elements of An Effective Marketing Message

Consider these four elements of an effective marketing message: Voice, View, Purpose and Target. These elements apply to a wide array of marketing materials from websites to direct mail and from emails to online surveys. Depending on how you approach each element, you can either move forward with your marketing or get stuck!

. . . → Read More: Four Elements of An Effective Marketing Message