Book Review: Twitter for Dummies
This book, by authors Fitten, Gruen and Poston, is one of the many “Dummies” books you’ll find out there today. This is the third Dummies book I’ve read of late, and they have all been excellent. This book is a basic rundown of how to use Twitter, and it surveys various potential applications for the technology. Twitter as a prospecting tool is, of course, a relatively new commodity. My first impression of Twitter was that it was just a “fun” social networking application, and that it was a bit of a stretch to apply it to business. I’m rethinking that now big time.
Twitter is like an automatic PR machine if used properly. In my world, one of the exciting opportunities is using Twitter to “lead by example.” A common tagline for the service is, “follow me.” For years I have talked to people about how to prospect and tried to give them an overview to what I do and how I do it. Now, I can open a window into my world and let folks see how I’m prospecting every day. When I think back on when I was new to sales, it would have been great to have an experienced and successful prospector digging in the trenches along with me. I surely would have benefitted from his or her insights instead of so often reinventing the wheel. I am psyched about this Twitter thing, and I will have more to say on it later. If Twitter is new to you, I’ve found this book a great start. Check it out!
Book Review: Twitter for Dummies
Book Review: Twitter for Dummies
This book, by authors Fitten, Gruen and Poston, is one of the many “Dummies” books you’ll find out there today. This is the third Dummies book I’ve read of late, and they have all been excellent. This book is a basic rundown of how to use Twitter, and it surveys various potential applications for the technology. Twitter as a prospecting tool is, of course, a relatively new commodity. My first impression of Twitter was that it was just a “fun” social networking application, and that it was a bit of a stretch to apply it to business. I’m rethinking that now big time.
Twitter is like an automatic PR machine if used properly. In my world, one of the exciting opportunities is using Twitter to “lead by example.” A common tagline for the service is, “follow me.” For years I have talked to people about how to prospect and tried to give them an overview to what I do and how I do it. Now, I can open a window into my world and let folks see how I’m prospecting every day. When I think back on when I was new to sales, it would have been great to have an experienced and successful prospector digging in the trenches along with me. I surely would have benefitted from his or her insights instead of so often reinventing the wheel. I am psyched about this Twitter thing, and I will have more to say on it later. If Twitter is new to you, I’ve found this book a great start. Check it out!