My prospecting databases are extremely valuable to me and my company. If I were to lose them due to a hard drive crash, a fire or other disaster, it would represent the loss of countless hours of work over decades of time. Therefore, saying that backing up my data is important, is an understatement.
. . . → Read More: Backing Up Your Database
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The question of where to find an initial list of new prospect names is an important part of prospecting. A major consideration in compiling a list is the question of where you intend to market. Do you need a local list that is based on the geographic region your business operates in? Or, do you need a list that encompasses a wider range of territory? You must first try to define the geographic parameters of your market in order to begin compiling a targeted list. . . . → Read More: Prospecting List Sources I have found a source for color printing that I think you should also know about. It is a company located in Livingston, Montana (USA) called PrintingForLess.com. This company uses a four color process lithography to create high quality color printing. . . . → Read More: Color Printing for One Pagers Email Service Providers or “ESP’s” are third party companies that manage and send email for their customers. A quality ESP can be a great asset. They maintain email systems and databases and try to stay current on the best practices for successful email delivery. Further, their services are usually quite reasonable in terms of expense, and they can provide you with a wealth of information – so you won’t have to re-invent the wheel. . . . → Read More: Email Service Providers Email can feel extremely personal. It’s not just that you can merge data fields with email so easily with, Dear “first name,” etc. But, email can have an incredibly personal voice. There are a handful of folks I “know” in business whom I have never met, but it’s like we talk all the time. These folks have my permission to send me timely, pertinent information that I am interested in on a regular basis. They call me by my first name, and they communicate with me through my email box. Ok, this is kind of an advanced post so I’m not going to go back and review all the foundation elements of how I prospect. If this is all new to you, at the very least, sign up for and download the free email course at prospectfactory.com to get some idea of the basics. Remember that interaction with prospects, collecting pertinent information and systematic outreach are critical parts of any prospecting system. As far as email marketing goes, there are five main elements I would like to talk about here . . . → Read More: Five Main Elements of Email Marketing |
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