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Consider these four elements of an effective marketing message: Voice, View, Purpose and Target. These elements apply to a wide array of marketing materials from websites to direct mail and from emails to online surveys. Depending on how you approach each element, you can either move forward with your marketing or get stuck! . . . → Read More: Four Elements of An Effective Marketing Message Once your website is in place – and it sufficiently and professionally tells your story, you’ll need to draw folks to the site. There are many ways to do so, one very important way is using email. Many blog websites are very well established and include excellent and varied content. Many are substituting blog sites for static websites. . . . → Read More: Creating a Website That Works  Comments are closed  Internet Based Prospecting, Sales Lead Generation  websites, websites and prospecting It’s notable from the very first step that this approach is not “relationship based.” The prospect list created as a result of this process is a top-down catalog of your market as a whole (or, a segment of it). . . . → Read More: Formulating a Buyer Description and Creating a Prospect List So, what do you sell? Or, what do you want to sell? Is there a particular market niche that you wish to pursue? Is there a particular product that is uniquely positioned for this moment in time? Isolate your product or product category before moving forward! . . . → Read More: Sales Prospecting Lesson Two: Laying the Foundation for a Prospect Factory Most data collected by salespeople is only used in the short term context of either closing or not closing an immediate sale. If the sale is not closed, qualifying information is discarded. You must, however, make it an ongoing priority to collect pertinent, qualifying facts about potential prospects in your market. . . . → Read More: Sales Prospecting Lesson Three: Collecting Useful Information No matter where you are in your sales career, the best time to begin collecting such a list is NOW! In many ways, your lifelong economic value has a direct relationship with the value of your lifelong contact list! Most finished leads are derived from two places. The first is as a result of personal interaction. In Prospect Factory, this is mostly over the phone, but it encompasses all areas of personal interaction alluded to in our lessons. The second source of finished leads is through One-Pagers that have been completed and returned by prospects. The two numbers are combined into a total that equals a substantial number of prospects. . . . → Read More: Sales Prospecting Lesson Five: Putting It All Together It’s the mix of marketing that tends to generate the greatest marketing power. . . . → Read More: Mixing Marketing Media and Local Store Marketing |
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